Sacramento, CA; August 27, 2025: -- California Real Estate Brokers, Inc. (C.R.E.B.) is pleased to announce the appointment of Kiri Keefer as its Director of Broker  Engagement, effective September 2, 2025. Keefer will succeed Ben Herb, who is retiring after eight years of dedicated service.

Kiri Keefer brings over 20 years of leadership experience in Northern California real estate. At RE/MAX Gold, she served as Market Vice President and Managing Broker, overseeing multiple offices and more than 130 associates. She has been widely recognized for her success in recruitment, mentorship, and risk management, including being named RE/MAX Gold’s Leader of the Year in 2024.

In her new role at C.R.E.B., Keefer will focus on strengthening broker engagement and enhancing the delivery of key services to C.R.E.B. members. This includes providing guidance on DRE compliance, supporting licensing and professional education needs, and offering consultative support on real estate law, ethics, and procedures.

"Kiri brings not only deep experience but also a collaborative spirit and proven leadership in supporting brokers and agents," said Isom Coleman, President of California Real Estate Brokers, Inc. "Her ability to connect with the brokerage community and understand their evolving needs makes her an ideal choice to help advance C.R.E.B.’s mission. We are excited to welcome her to the team."

C.R.E.B. is a broker-only organization and 50% owner of MetroList Services, Inc., the multiple listing service serving much of Northern California. As a leading voice for brokers, C.R.E.B. provides its members with educational resources, cooperative tools, and professional guidance on a variety of real estate matters. The organization plays a key role in helping brokers support agents and clients across the region.

Keefer will also represent C.R.E.B. at association marketing meetings throughout the region to stay closely connected with the challenges brokers face in today’s dynamic real estate environment.

About California Real Estate Brokers, Inc.
California Real Estate Brokers, Inc. (C.R.E.B.) is a broker-only organization founded in 2008 to represent the collective interests of real estate brokers across California. As a 50% owner of MetroList Services, Inc., C.R.E.B. serves as a unified broker voice within the region’s multiple listing service. The organization provides its members with professional development opportunities, cooperative business resources, and expert guidance on real estate law, ethics, and compliance matters. Through advocacy and engagement, C.R.E.B. supports brokers in leading their offices and serving clients in an increasingly complex marketplace. Learn more at calreb.org